Job Description

POSITION OVERVIEW:
To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.

PRIMARY ACTIVITIES:

Develop short and long term plans, analyze market research findings, prepare budget, evaluate inventory requirements, design promotional campaigns and integrate management inputs to establish the strategic direction of the product in terms of profit, market share, growth and desired market positioning. Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting;  manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research. Ensure that new products/service ideas are developed and evaluated effectively.Plan, lead, organize, direct and manage events related to pre-launch, launching, regular PM functions and other special projects; address logistical and administrative requirements to ensure availability of necessary resourcesDevelop advertising, promotion and communication campaignsConduct training for Medical Representatives as needed, including Product Knowledge, Obstacle Handling and Promotional Materials.Establish network of Key Opinion Leaders who will be instrumental in building the scientific agendas of meetings and CME activities and will provide customer input for planning purposes.Liaise with Key Prescribes / Key Hospitals for better market understanding.Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).Work with FF team/regulatory/medical team to ensure central and hospital formulary listing.

EDUCATION, EXPERIENCE & COMPETENCIES:
Desired Experience/Education: 

University graduate in Pharmacy or Medicine (or medical physician or pharmacist or pre-medicine related disciplines).One year experience as an Associate Product Manager (combined with previous Medical Representative experience) is preferred.Marketing or management qualification preferred but not essential.Strong analytical skills required.  Needs to be able to analyze data and develop appropriate marketing strategies to address market conditions.  Must track and monitor performance of the brand.  Must work closely with FF management to ensure that strategies are appropriately implemented.  Must work closely with market access teams and FF to ensure reimbursement and hospital accessibility

Professional Competencies Required:

Sound knowledge of products and diseases and the health care system.Good understanding of sales and marketing principles and process, commercial acumen.Good decision-making, planning and project management, problem solving and analytical skills.Effective sales, relationship building, communication and negotiation skills.Proficiency in computer software (MS Office).Effective English language skills.Communication skills

Functional Competencies Required:

Resourceful, creative and requires minimal supervisionAbility to offer ideas and accept ideas of others.Self starter, initiator, willingness to develop.High motivation level with strong drive to achieve results and contribute to company's profitability.Teamwork, must have the ability to work efficiently and effectively within a team environment.Highly ethical.Reliability.

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Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Required Skills:

Adaptability, Adaptability, Advertising, Advertising Campaign Development, Business, Creative Campaign Development, Customer Experience Management, Data Analysis, Digital Media Channels, Email Marketing Design, Integrated Digital Marketing, Marketing Strategies, Market Research, Multimedia Marketing Communications, Pharmacokinetics, Pharmacology, Pharmacotherapy, Planning Process, Pricing Strategies, Product Knowledge, Product Launches, Product Lifecycle, Product Management, Product Marketing, Project Management {+ 4 more}

 Preferred Skills:

Job Posting End Date:

06/16/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R350114