At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture.  With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture.  If you can see yourself working side-by-side with a team of fun, adventure-loving people, Timberland just may be the place for you.  

To learn more about our values and our culture, visit Timberland Careers or www.timberland.com.

Manager, Social Content/Copy (Timberland)

What will you do?

As Manager, Social Content/Copy, you will bring Timberland’s brand story to life through always-on, real-time storytelling across TikTok, Instagram, and emerging social platforms. You’ll be a hybrid creator, copywriter, and creator campaign manager—producing your own fast-turn content, while also managing influencer/creator content through CreatorIQ and agency partnerships.

You will report to the Head of Social, while working closely with the Head of Creative to ensure all output aligns with Timberland’s evolving brand look, feel, and voice.

Craft engaging, platform-native copy for TikTok, Instagram, and emerging social platforms, aligned with Timberland’s brand voice

Concept, capture, and edit short-form video content—shooting and producing quick-turn mobile-first stories and moments

Fulfill influencer briefs: collaborate with agencies and creators to activate, track, and review influencer content using CreatorIQ

Manage internal approvals and content flow via Opal, ensuring content is delivered on time and aligned to creative and campaign guidelines

Actively integrate AI tools to accelerate content development

Support the execution of social creative briefs, ensuring a consistent social storytelling approach across Timberland’s platforms

Coordinate and manage shoots and creator activations, ensuring clear briefs, timelines, and deliverables

Act as a key connector between social, creative, brand marketing, and external agency partners to deliver against social campaign needs

Surface cultural and platform trends to inform real-time opportunities and ensure Timberland stays present in conversation

How you will do it:

You’ll be both a creative and a doer—someone who thrives on balancing fast content creation with thoughtful, strategic execution.

Create with agility. Produce mobile-first, socially native content that shows up in real-time, without sacrificing quality

Manage with precision. Use CreatorIQ and Opal to manage creator content, approvals, and timelines, delivering projects on time and on brief

Write with heart and edge. Capture Timberland’s evolving voice in all touchpoints—from captions to campaign copy

Collaborate cross-functionally. Partner closely with internal teams (social, creative, brand marketing) and external agencies and creators to bring briefs to life

Integrate new tools. Leverage AI tools to brainstorm, speed up copywriting, and support content visualization

Stay tapped into culture. Use real-time insights and trend tracking to inform content recommendations and spark community conversation

Location Requirement: New York, NY

What do you need to succeed?

We believe skills and passion matter most. While a degree in marketing, journalism, communications, or a related field is a plus, we are most interested in your 5–7 years of experience and proven creative work in the social content space.

The foundational skills for this role:

Strong content creation skills—especially short-form video editing (using CapCut, InShot, FinalCutPro, Adobe Rush, or similar mobile editing tools)

Exceptional social copywriting and storytelling skills

Proficiency in CreatorIQ for managing creator programs and content fulfillment

Familiarity with Opal for campaign content planning and approvals

Comfort using AI tools as part of the creative development process

Deep understanding of TikTok and Instagram culture, trends, and platform nuances

Ability to manage multiple workstreams and deadlines with creative polish and operational discipline

Collaborative spirit with strong attention to detail and brand standards

Passion for culture, creativity, sustainability, fashion, and community

What do we offer you?

At Timberland, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).  

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.  

To learn more about Timberland’s benefits package, follow this MyVFBenefits.com and click “Looking to Join VF.”  

To learn more about Timberland’s Diversity and Inclusion efforts, go to Timberland.com. 

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.