Job Title:

Strategic Initiatives & Grower Engagement Program Lead

Platform:

Corteva Seeds BU (Pioneer Brand) across crops – Corn, Rice, Millet & Mustard

Primary Responsibilities:

Value Chain Development:

Identify and define value chains for all crops and build collaborations and partnerships across South Asia.

Establish and implement collaborative projects in partnership with commercial field teams from conceptualization to on-ground implementation.

Plan activities, manage budgets, and ensure revenue recognition for projects.

Monitor execution against operational KPIs, reach, and impact metrics.

Create governance structures, set up KPIs to measure success, and publish dashboards for partners and stakeholders.

Provide technical support and build knowledge among value chain partners.

Grower Engagement Programs - Farmers:

Design and execute programs to boost retention of existing customers and acquire new ones by generating trials for Corteva’s superior products.

Define grower segments based on relevant criteria and develop tailored engagement programs for each.

Develop services that strengthen customer loyalty and trust.

Launch farmer loyalty programs and farm credit initiatives to enhance grower relationships.

Corn Silage Business Growth Initiative

Sales Strategy Leadership: Drive the sales strategy for silage products with a focus on growth and innovation.

Market Expansion: Expand market share within the agricultural feed industry by identifying and leveraging opportunities.

Relationship Building: Foster strong, long-term relationships with key stakeholders, including farmers, livestock producers, and agribusinesses.

Customer-Centric Approach: Employ a customer-focused mindset to understand and address client needs, ensuring high levels of satisfaction.

Silage Expertise: Leverage an in-depth understanding of silage products, including their applications and benefits.

Revenue Growth: Develop and execute strategies to increase revenue and profitability in the silage segment.

Key Stakeholders and Interactions

Internal: Crop Marketing Leads, Crop Agronomy Leads, Field Sales & Agronomy Teams (ASMs/AMCEMS & Product Agronomists), Customer Experience Team, Government Affairs.

External: Value Chain Partners, Agricultural Institutes, Grower Customers, Banks, and Financial Institutions.

Desired Qualifications & Skills:

Education: Degree in Agriculture, Agronomy, Business, or a related field.

Skills & Experience:

Proven track record of leadership in agricultural sales, especially in silage products or similar domains.

Demonstrated ability to exceed sales targets and build enduring customer relationships

Expert knowledge of value chain partnerships, shared value projects & silage production, quality, and feeding practices.

Strong sales, negotiation, and interpersonal communication skills.

Proficiency in CRM software, data analytics, and the Microsoft Office Suite.