Position Purpose:

The Senior Specialist Category Marketing will facilitate marketing strategy under the guidance of the Category Marketing Manager through researching the market and facilitating strategic brief development. Along with coordinating and tracking key milestones and deliverables to accomplish campaign timeline objectives, this role will require cross-functionally partnership and communication including internal partners and Orange Apron Media teams and suppliers, as needed. This individual should leverage their marketing expertise to align internal and external partners in omni-channel engagement opportunities and support of department priorities. This individual will partner with internal stakeholders to understand departmental strategies, build cohesive & innovative campaign plans for omni-channel marketing deployments, and triage execution with internal owned and paid media teams. This is a unique opportunity to join a highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities:30% Campaign Support - Triage execution of campaigns with Paid Media team; Ensure detailed documentation provided for planned campaigns, and support QC of campaign assets; Ensure campaigns launched in alignment with plans, and that relevant vendor partners are appropriately highlighted15% Collaboration - Collaborate with multiple cross-functional partners to ensure reporting provided to relevant vendors as needed; Refine future campaign plans based on completed campaign results50% Media Plans - Develop integrated media plans for pooled vendor campaigns with input from cross-functional partners; Itemize engagement opportunities across paid, owned, and earned channels; Ensure strategic adjustments reflected in finalized campaign plans; Ensure media proposals align with overall departmental strategy; Develop documentations of available campaign inventory to enable Partner Management sales processes5% Projects - Work on special projects as directed
Direct Manager/Direct Reports:This position typically reports to Senior Manager, Category MarketingThis position has 0 Direct Reports
Physical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:Must be eighteen years of age or older.Must be legally permitted to work in the United States.
Preferred Qualifications:Excellent written and verbal communication skillsBachelor's degree in marketing, advertising, or a business-related field3+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)Experience in digital media, retail e-commerce, marketing / advertising technology, and on-site advertising productsExperience managing projects and working with cross-functional stakeholdersExperience with SharePoint, PowerPoint, and ExcelFamiliarity with integrated marketing plans and creative asset briefsStrong organizational skills & attention to detailsAbility to communicate clearly with teammates and supervisors in both verbal and written communicationsAn adaptive mindset and a willingness to learn new skills & processesAbility to manage deadlines & milestones across multiple simultaneous projectsA collaborative approach and willingness to seek help as neededA strategic approach to execution, including an ability to identify process improvements
Minimum Education:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:3
Competencies:Action OrientedCollaboratesDrives EngagementCommunicates EffectivelyCustomer FocusDrives ResultsManages Conflict