Pondok Indah, IDN
7 days ago
Sr Brand Manager
**ROLE:** + Marketing strategy development and implementation of adult category business **MAIN RESPONSIBILITY** : + Strategy development: Annual brand plan development of assigned brand. + Planning and implementation of marketing activity: + **Downstream:** execute, monitor, analyze marketing activity implementation including but not limited to: ATL, Digital, Promotion, Activations, market research. + **Upstream:** execute, monitor, analyze marketing activity implementation including but not limited to: detailing content development, KOL/HCP engagement, ethical/ medical event. **REQUIREMENTS:** + > 8 years experiences in marketing. + Experienced as SBM 2+ years. + Bahasa & English fluency. + Have promotion/ career advancement at least once in the same company. + Financial acumen: experience in developing and tracking KPIs, P&L stewardship + Experience in launching New Product within new category + Experience in developing new business/ product business plan including measuring market potential and competitiveness + Has experience of handling a business/ portfolio of > 50 MM USD size. + Has experiences in nutrition, health related/ pharma, food from MNC company. + **Downstream** : + Experience in communication development (Brief, creative material development & implementation). + Experience in media planning across touchpoint (TVC, Digital, in store). + Experience & knowledge of managing and analyzing external market competitive data (Nielsen Retail Audit, Kantar World Panel) + **Upstream:** + Experience at medical/ ethical marketing activities. + Experience & knowledge of managing and analyzing external upstream market competitive data (IQVIA) An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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