Are You Ready to Shape the Future of Streaming Entertainment?

At Fire TV, we're not just streaming content – we're revolutionizing how millions of people around the world experience entertainment. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV is one of the world's most popular streaming media player brands, and we are seeking an experienced Senior Program Manager to help further fuel our growth. This role will be responsible for developing and executing the strategy for Fire TV product and partner campaigns across a variety of owned and paid marketing channels.

Lead the charge in expanding our global customer base and deepening viewer engagement worldwide. As streaming continues to revolutionize how people consume content, you'll help shape the future of home entertainment and create meaningful connections between viewers and their favorite shows, movies, and games. As a key player at the intersection of innovation and storytelling, you'll support campaigns that help millions of customers discover why Fire TV is the best streaming device, making it easy to find your next favorite show, game, or movie experience. We're seeking an experienced Senior Program Manager to lead strategic marketing campaigns across our portfolio. In this role, you'll orchestrate complex, multi-channel campaigns while partnering with cross-functional teams to drive business impact and customer engagement


Key job responsibilities
• Facilitate end-to-end campaign development and execution, from strategic planning through measurement and optimization
• Lead cross-functional workstreams across Creative, Media, Analytics, Product Marketing, and Business Intelligence teams
• Develop comprehensive project plans, including timelines, dependencies, and resource allocation
• Drive operational excellence through standardized processes, documentation, and best practices
• Manage campaign budgets and forecast resource needs across multiple simultaneous projects
• Partner with stakeholders to define and track success metrics and KPIs
• Support executive-level communications and presentations
• Identify opportunities for process improvement and scaled solutions


A day in the life
As a Senior Program Manager at Fire TV, your days are filled with exciting challenges. You'll lead team meetings to review campaign planning, orchestrate cross-functional collaborations to launch new products/features/tentpoles, and analyze performance data to drive future initiatives. One moment you're brainstorming global strategies, the next you're coordinating with stakeholders to keep multiple campaigns on track. While diverse, each day offers the thrill of shaping the future of streaming entertainment. Your role is key in connecting millions of viewers worldwide with their favorite content, making Fire TV the go-to platform for seamless entertainment discovery.

About the team
The Fire TV Brand and Integrated Marketing team is the driving force behind Fire TV's global brand affinity. Our mission is to inspire a world where customers choose FTV because it is the best streaming experience imaginable. We strive to continually surprise and delight customers with breakthrough marketing moments that spark joy, create wonder, and forge connection. We attract our customers with marketing that is rooted in sound strategic direction and executed with memorable creative expression. Our work resonates worldwide and we scale our efforts to fuel the global growth of the FTV brand and our products.