WHAT YOU’LL DO
As a Product Manager for Media Optimization & Attribution within the Value Stream Activate, you will be at the forefront of driving the development, implementation, and management of our different media mix modelling & attribution tools. In this global role, your contributions will have a direct and significant impact on our brand strategy. Your key responsibilities will include:
Leading and managing a cross-functional team to develop, implement, and oversee tech solutions on a global scale.Defining and aligning product vision, strategy, and roadmap with our brand strategy, evolving customer expectations, and business needs.Owning and maintaining the product backlog, prioritizing the team’s work based on targets and KPIs.Tracking and communicating product-specific KPIs throughout the product lifecycle.Monitoring and managing the financial impact of the product team’s decisions and priorities, with a strong focus on commercial outcomes and value realization.Collaborating with & being contract responsible for external tech vendors and partners, leveraging their expertise and integrating their solutions into our marketing tech stack, ensuring high-quality, timely deliverables that meet regulatory compliance.Leading the end-to-end management of the media optimization tools, including configuration, maintenance, and continuous improvement, while ensuring seamless integration with internal systems and external platforms to drive operational efficiency and data accuracy.Researching industry trends, best practices, and emerging technologies to identify opportunities and recommend enhancements.WHO YOU’LL WORK WITH
Marketing is a pivotal global function within the H&M brand, with a mission to grow and engage our customer base while expanding and enhancing our sales channels. By integrating expertise from both business and tech perspectives, Marketing plays a crucial role in both crafting and executing our brand plan. Our goal is to elevate H&M through exceptional products, experiences, and branding, offering aspirational fashion at unbeatable prices.
The Marketing Activation Unit within Marketing is tasked with creating a strategic plan that brings our brand direction to life across various touchpoints. Leveraging data and customer insights, we design comprehensive plans that ensure a seamless and holistic customer experience.
WHO YOU ARE
To excel in this role, we believe you possess a commanding leadership presence, exceptional communication and relationship-building skills, a data-driven mindset, and the ability to thrive in a fast-paced environment. You are adept at influencing others at all levels within the organization, effectively communicating your ideas, and driving change in a dynamic setting.
We are looking for people with:
A Bachelor’s degree in marketing, computer science, business administration, or a related field (a Master’s degree is a plus). Proven experience (3-7 years) in Product Management Leadership or a similar role, preferably within the paid media & media mix modelling/attribution domain within the consumer retail industry. A strong understanding of paid media, attribution models & taxonomy. A technical background with knowledge of statistical models, preferably within marketing and/or media.And people who are:
Strong in project management skills, and capable of prioritizing and managing multiple initiatives simultaneously.Experienced with agile development methodologies and working in cross-functional teams. Analytical and have a mindset with the ability to gather and interpret data to drive informed decisions. Proactive and self-motivated, with a passion for staying ahead of marketing technology trends and driving innovation.WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
This is a temporary role for a parental leave cover from June 2025 to August 2026. Due to the urgency of the role, we are unable to provide relocation assistance or visa sponsorship. Applicants must have existing work authorization for the country in which the role is located. Interested candidates should send their applications before 7th May 2025.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.