Senior Event Marketing Manager, AWS Global Events
Amazon.com
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
We're seeking an experienced Senior Event Marketing Manager to join the Global Events Team to lead the Expo program for our flagship events, AWS re:Inforce and re:Invent. As Senior Event Marketing Manager, you'll design innovative expo environments that educate customers, engage AWS partners, and deliver measurable business results. Success requires strategic vision, project management skills, and the ability to influence global stakeholders.
This strategic role requires deep marketing expertise to drive audience engagement, build community, and align event experiences with broader portfolio and marketing objectives. The ideal candidate combines creative and analytical thinking with proven expertise in both strategy and execution. You'll need leadership capabilities and the ability to influence without authority, building effective relationships with agencies, vendors, and internal stakeholders. We're looking for someone who thrives in ambiguity, excels at problem-solving, and consistently delivers results in fast-paced environments.
Success in this role requires the ability to envision large-scale event strategies while maintaining precise attention to tactical execution, balancing the big picture of conference planning with meticulous coordination. They will be responsible for managing substantial budgets while maintaining high standard for the attendee experiences. The successful candidate will also bring a customer-obsessed mindset, constantly seeking ways to enhance exhibition experiences and drive meaningful business outcomes through innovative expo design and execution.
Key job responsibilities
• Lead end-to-end strategy, planning, and execution of the Expo experience for AWS re:Invent and re:Inforce, inclusive of the AWS Village and spaces
• Manage complex stakeholder relationships across AWS portfolio and product teams, marketing, creative, operations, and external vendors
• Align multiple stakeholders on program objectives through strategic relationship building and effective communication
• Create and maintain project timelines, budgets, and resource allocation plans for multiple expo areas
• Collaborate with creative teams to ensure brand consistency and compelling storytelling across all expo environments
• Coordinate with technical teams to enable product demonstrations and interactive experiences
• Oversee vendor relationships and contracts for booth construction, staffing, and interactive elements
• Develop scalable frameworks to standardize expo execution and enable program expansion across the events portfolio
• Drive booth traffic strategies and develop metrics to measure success across all AWS expo presence and optimize future programs
• Implement risk management and contingency plans for large-scale expo experiences
• Navigate ambiguity with clear decision-making while maintaining program momentum
• Mentor workstream leads and build trusted relationships across all organizational levels
• Deliver creative approaches to improve customer experience at events
• Travel up to 20% of the time
About the team
The AWS Global Events team develops and delivers influential events that demonstrate AWS's thought leadership, drive innovation, and foster growth. Through customer-obsessed content-driven experiences, we aim to educate, build meaningful connections, and accelerate the adoption of advanced cloud technologies with event attendees. Our events inspire attendees, increase brand awareness and consideration, and deliver measurable results continually raising the bar for event experiences.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
We're seeking an experienced Senior Event Marketing Manager to join the Global Events Team to lead the Expo program for our flagship events, AWS re:Inforce and re:Invent. As Senior Event Marketing Manager, you'll design innovative expo environments that educate customers, engage AWS partners, and deliver measurable business results. Success requires strategic vision, project management skills, and the ability to influence global stakeholders.
This strategic role requires deep marketing expertise to drive audience engagement, build community, and align event experiences with broader portfolio and marketing objectives. The ideal candidate combines creative and analytical thinking with proven expertise in both strategy and execution. You'll need leadership capabilities and the ability to influence without authority, building effective relationships with agencies, vendors, and internal stakeholders. We're looking for someone who thrives in ambiguity, excels at problem-solving, and consistently delivers results in fast-paced environments.
Success in this role requires the ability to envision large-scale event strategies while maintaining precise attention to tactical execution, balancing the big picture of conference planning with meticulous coordination. They will be responsible for managing substantial budgets while maintaining high standard for the attendee experiences. The successful candidate will also bring a customer-obsessed mindset, constantly seeking ways to enhance exhibition experiences and drive meaningful business outcomes through innovative expo design and execution.
Key job responsibilities
• Lead end-to-end strategy, planning, and execution of the Expo experience for AWS re:Invent and re:Inforce, inclusive of the AWS Village and spaces
• Manage complex stakeholder relationships across AWS portfolio and product teams, marketing, creative, operations, and external vendors
• Align multiple stakeholders on program objectives through strategic relationship building and effective communication
• Create and maintain project timelines, budgets, and resource allocation plans for multiple expo areas
• Collaborate with creative teams to ensure brand consistency and compelling storytelling across all expo environments
• Coordinate with technical teams to enable product demonstrations and interactive experiences
• Oversee vendor relationships and contracts for booth construction, staffing, and interactive elements
• Develop scalable frameworks to standardize expo execution and enable program expansion across the events portfolio
• Drive booth traffic strategies and develop metrics to measure success across all AWS expo presence and optimize future programs
• Implement risk management and contingency plans for large-scale expo experiences
• Navigate ambiguity with clear decision-making while maintaining program momentum
• Mentor workstream leads and build trusted relationships across all organizational levels
• Deliver creative approaches to improve customer experience at events
• Travel up to 20% of the time
About the team
The AWS Global Events team develops and delivers influential events that demonstrate AWS's thought leadership, drive innovation, and foster growth. Through customer-obsessed content-driven experiences, we aim to educate, build meaningful connections, and accelerate the adoption of advanced cloud technologies with event attendees. Our events inspire attendees, increase brand awareness and consideration, and deliver measurable results continually raising the bar for event experiences.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
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