Purpose & Overall Relevance for the Organization:

 

Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)

 

 

Key Responsibilities:

 

Lead the creative development for campaign or category across multiple consumer touchpoints, from 2D to retail to digital to motion Develop concepts and creative strategies that fulfill objectives of category, concept, or brand briefs Collaborate with Product Design team to ensure holistic storytelling Collaborate with cross-functional team members to ensure consumer- and brand focus Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing) Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc) on development of creative execution to ensure holistic creative excellence May lead, mentor and administrate a team of internal direct reports Review and approve production stages of final creative execution Maximise results within given budget and timeframes Participate in the creation of annual and long-term Creative Direction strategies Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders Identify opportunities of improvement and change, and initiate own proposals/projects Seek out new Design resources that can deliver world class results Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process

 

 

Key Relationships:

 

Design Directors, Creative Directors Product Designers Brand Communications Retail, C2C Product Teams External Creative Resources (agencies, freelancers, photographers, etc) Design Operations

 

 

Knowledge, Skills and Abilities:

 

IT skills:  Excel, Word, PowerPoint: advanced /Outlook Design apps: expert Strong visual and verbal skills with the ability to create impactful/exciting visuals Art Direction of large scale product and athlete/celebrity photoshoots Language: English: excellent Strong 3D skills and knowledge of virtual tools are required

APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools

FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools

 

Requisite Education and Experience / Minimum Qualifications:

 

Under-graduate level Design education or combination thereof Solid education and advanced experience in the creative development of communication tools At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes) Passion for adidas and it’s mission Passion for sports, culture, design