Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: + Career development with an international company where you can grow the career you dream of. + Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. + An excellent retirement savings plan with a high employer contribution. + Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. + A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Senior Brand Manager MyFreeStyle US you will be responsible for assisting with development, implementation and maintenance of the HCP website. **What You’ll Work On** + Monitors web traffic, manages web analytics and ensures the site meets the business needs of the organization. + Responsible for ongoing content updates, creating modifying web pages within CMS and managing SEO & reporting. Coordinates development of web content and maintains web server. + Drive keyword search and optimization strategy for ongoing website SEO goals + Responsible for coordinating web operations and ongoing maintenance of HCP website + Responsible for web creative and content management, routing, approvals and ensuring it is brand, legal and regulatory compliant + Coordinate web page development, improving user experience for customers. Executes A/B and multivariate testing + Work with a broad array or internal and external teams and agency partners to assure that web tactics are executed. Participate in development of Channel strategy and tactics. Collaborate with other cross functional teams on the development of strategic web projects. + Work closely with product marketing team and IT partners to develop and execute website efforts, adjust tactic strategy to optimize performance + Ensure proactive troubleshooting and fixing site health issues + Collaborate with cross-functional teams to maximize reach of web content efforts and ensure alignment across channels and teams + Drive web integration efforts with other marketing systems to ensure robust site experience + Ensures site meets the business needs of the organization and performs required quality standards + Monitor web analytics KPIs, pull reports & synthesize data **Required Qualifications** Bachelors Degree with at least 4-6 years of related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions. **Preferred Qualifications** Product management experience in medical products or services preferred. Apply Now (https://www.jobs.abbott/us/en) **Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** https://abbottbenefits.com/ (http://www.abbottbenefits.com/pages/candidate.aspx) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers . The base pay for this position is $128,000.00 – $256,000.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com