**About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: + Career development with an international company where you can grow the career you dream of. + A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life. **ROLES & RESPONSIBILITIES** + _Reports to:_ Associate Marketing Director – Brand Lead + _Career Level:_ Professional + _Location:_ Me Linh Point, District 1, Ho Chi Minh City + _Company / Affiliate:_ Nutrition **_MAIN PURPOSE OF ROLE_** Responsible for brand’s consumer digital strategy, digital data analysis and campaign execution to enhance customer experience from upstream to downstream, and optimize CAC and LTV across touchpoints and campaigns. **_MAIN RESPONSIBILITIES_** **_(_** **_D_** **_etails of Job_** **_Responsibilities, deliverables and accountabilities with 8-10 statements)_** + Develop consumer and ethical digital marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers. Develop brand digital marketing plan. + Lead brand Ethical digital campaign. Manage external agencies on creative, production, and deployment ensuring quality delivery and timely execution with Sales team. + Manage agencies to develop and deploy always on digital content to build brand WOM, engagement, maintain brand social media presence. Manage brand site, social media page, and EC pages for optimal consumer experience. + Develop and deploy consumer journey and insight based automated marketing campaigns via Saleforce.com. Collaborate with CRM to convert lead into purchase and retention + Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated and business models to generate more demand. + Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) + Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights + Prepare budgets, reports and forecasts in a timely manner + Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures + Review complaints and suggestions relating to assigned products and develop action plans to address them. + Support Business Excellence recertification and sustain business excellence standards + Effectively communicate with cross-functional teams, upwards and downwards **_MINIMUM BACKGROUND/ EXPERIENCE REQUIRED_** **_Work_** **_Experience_** More than 7 years + Related digital marketing experience in FMCG/Technology/Health Care industry or digital agencies serving these industries + Prefer background in digital and data analytics **_Education_** Bachelor and above + Preferably in Business or Marketing **_CORE Skills Required_** + Comprehensive industry knowledge + Good time and project management + Basic understanding of financial and data analysis + Good communication and negotiation + Digital Marketing skill + Experience with saleforce.com an asset; experience with customer loyalty program a plus _Behavioral / Leadership Skill_ _(_ _Competencies required for role)_ + Self-driven team player + Problem solving skills + Continuous improvement behavior + Possess good organization and planning. + Problem analysis. _Language Skill_ _(any specific language required)_ + Good command of English _Computer Skill_ _(any specific Computer Skill required)_ + MS Office + Excel, pivot, data model An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com