New Taipei City , Taiwan, China
22 hours ago
(Senior) Brand Manager

JOB SUMMARY

The position will lead and direct healthcare professional(HCP) marketing activities for IMF(Infant Milk Formula) & CNS(Children Nutrition Supplement) brands. Responsible for upstream business plans for sustained growth of the Pediatric nutrition business. Activities include gaining insights and needs from customer through key opinion leaders (KOL) and HCP engagement and feedback, initiating and evaluating CME activities/Baby acquisition program in hospital, monitoring & developing and measuring efficiency of detailing aids, competitive activity and developing counteractions. This role will also involve partnering with Downstream Brand team and Medical Affaire to create business plans. 

MAIN RESPONSIBILITIES

Drive leading recommendation share with Pediatric medicine doctors

Responsible for managing healthcare professional marketing strategy activity associated with the IMF and CNS brands

Work with ethical team to deliver baby share in HP/GP/OBS channels.

Provide technical and product expertise to the brand team on products on the roadmap.

Lead the holistic communication strategy and tactical plan for the Brand’s ethical field sales force activity, professional media, clinical studies and building partnerships with professional organizations and KOLs

Identify new market opportunities based on professional targets and optimize communications to continue to drive incremental recommendations and sales.

Measure performance of activations plans and proactively recommend action to continuously improve ROI.

End-to-end product management of upstream dedicated products.

Collaborate with internal and external stakeholders to achieve objectives. These groups may include ethical sales team, Medical, Regulatory Affairs,
R&D, Sr. Leaders, Area marketing team and external vendors or agencies

EDUCATION

College graduated with related background of medical science or nutrition; degree of pharmacy and master’s degree in business would be a plus

EXPERIENCE /QUALIFICATION

7 to 9 years in brand management or marketing experience. Preferred experience in healthcare or pharmaceutic companies

Time and project management skills, including the ability to work on multiple projects at the same time

Team working skills; Preferred experience in working with sales team

An understanding of trends and an ability to respond to changing customer needs

Experience with and an understanding of market research and clinical studies

Has expert knowledge of the impact of various solutions on the business

Por favor confirme su dirección de correo electrónico: Send Email