**Company description** Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. **Overview** Publicis Le One is hiring an SEAT Digital Lead which is an influential leadership role that covers digital holistically across SEAT, for one of the largest and most innovative global Consumer Healthcare brands, Haleon Publicis Le One is a dedicated agency within the Publicis Groupe, created specifically to service the HALEON business globally. This is a high-visibility regional role, whilst focused on SEAT regional activity, this role will have a strong line to local SEAT markets, with a great deal of connection and collaboration with our global digital teams. It is an extremely ‘hands-on’ role, with a need to build education, thought leadership and SEAT digital material, with a significant need to ensure consistent coordination and communication across all digital channels. This role will be instrumental in driving the digital agenda, market maturity and digital transformation for Haleon SEAT. The clients are amazing and really care about the mission of their brands and are obsessed about innovating new approaches to support growth. The Publicis Le One agency team is comprised of various agencies across the Publicis Groupe, so you get to learn about these agencies and their capabilities and work closely with their teams. Additionally, you’ll also have exposure to wider agency and consulting teams – all of whom are working to support this large, global client continue to innovate and evolve in industry-leading ways. We are looking for someone who is both strategic and analytical, with a passion for marketing and understanding of the human connection between the brand and the customer. We want someone who thrives in a collaborative, fast-paced environment and can execute against a customer-obsessed growth-focused strategic framework. Must have a strong knowledge of holistic digital planning & buying across all biddable channels including programmatic, paid social, paid search and eCommerce. **Key Responsibilities** + Bringing together digital, data, analytics and strategy to work together holistically as one + Guidance and governance of programmatic, social, search and eCommerce + Providing thought leadership to Le One and Haleon across a range of digital topics + Internal Le One and external Haleon connectivity + Provide excellence in client service across our SEAT digital team to our regional, global, and local Haleon clients + Driving digital strategy, strong digital responses, advanced solutions, data-driven initiatives, innovation and full-funnel planning across the SEAT markets through education, guidelines and templates + The building of digital marketing collateral to ensure knowledge, digital case studies, learnings and best practices are known, understood and shared across the various digital disciplines + Managing key regional with our Google and Facebook partners, steering the various digital projects across the region + Providing quarterly and annual Digital Performance Reviews are built and shared with Haleon + Represent SEAT Digital in all relevant meetings, events and communications + Providing support to our markets in their various digital endeavors + Hand on team management and support, ensuring that the SEAT digital team is learning, growing, happy and meeting their individual KPIs **Key KPIs** The roles key KPIs involve strong internal and external relationships with key stakeholders, driving the success or strategy and innovation through various workstreams, meeting and exceeding HALEONs digital, data and analytics goals, ensuring a strong reputation for HALEON through brand safety and representation and creating a strong culture within Le One and Haleon alike. More details to be discussed in person. **Qualifications** + Bachelor's Degree in relevant field + 10+ years of experience in the advertising industry, with digital strategy and planning preferred + 7+ years of experience in a digital media specialty + Previous experience in regional / global coordination is preferred, but a good, hands-on understanding of how planning / buying is done locally is essential + Will consider a candidate from local market background if from one of our core markets: Australia, Japan, India or China, with regional or global experience preferred + Strong digital media planning/ buying experience, across programmatic, paid social, paid search channels, with an understanding of different buying approaches and measurements leveraged for planning and success + Strong biddable media strategic experience & knowledge of planning tools, e.g. DV360, Facebook Ad Manager, SA360, Campaign Manager and GoogleAds) + Demonstrated experience in analyzing performance results of digital campaigns, and ability to translate performance into actionable insights for clients + Very strong client and inter-agency relations skills + Exceptional and concise written and verbal communication skills + Strong organizational and time management skills + Experience with MS Teams, Word and Excel, with excellent skills with MS PowerPoint