We are seeking a strategic and analytically driven Portfolio Manager to join our Foot & Ankle marketing team as an individual contributor. This role is central to shaping portfolio strategy, optimizing product lifecycle management, and driving data-informed business decisions within the orthopedic medical device space. The Portfolio Manager will lead the development of business cases and financial models to support investment decisions, product launches, and strategic initiatives. This includes building robust volume-based sales forecasts, conducting market and competitive analyses, and synthesizing insights across customer, clinical, and financial data sources. The ideal candidate excels in connecting strategy to execution and translating insights into compelling marketing and business plans. Key responsibilities include contributing to the new product development process (NPDP), managing pricing and positioning strategies, evaluating channel effectiveness, and guiding evidence generation in alignment with value propositions. Strong proficiency in financial modeling, scenario planning, and market forecasting is essential for success in this role. This is an individual contributor position designed for a proactive self-starter with exceptional cross-functional collaboration skills, a passion for solving complex business challenges, and the ability to deliver clear recommendations that drive growth. **What you will do** This role encompasses a wide range of strategic and tactical marketing responsibilities, requiring cross-functional collaboration, analytical acumen, and a deep understanding of market dynamics to drive business growth and customer value. Responsibilities include, but are not limited to, the following domains: + Assesses the impact of competitive dynamics and points of parity / difference through competitive analysis. + Researches features and benefits and how they translate to value for a specific product. + Utilizes specific approaches and tools for gathering and collating competitive information. + Maintains networks of people and resources for obtaining competitive information. + Adheres to organizational protocols, practices and procedures for gathering competitive information. + Understands the needs of customers and patients and creates a compelling value proposition. + Obtains inputs from KOL network. + Understands customer value perception and builds proposition for various customer stakeholders. + Understands and implements what current and future customers find valuable. + Selects appropriate investigative or analytical methods to assess a market research project. + Follows a certain structural research process for conducting market research. + Combines historical and current data to generate market research reports. + Analyzes the validity and reliability of market research results. Understands statistical significance and basic hypothesis testing. + Effectively uses and interprets qualitative and quantitative research. Able to glean non-overt insights through observation of compensating behaviors. + Utilizes market research and third-party data to identify key industry trends. + Demonstrates current knowledge of the regulatory environment for industry segment. + Discusses industry-specific products and services. + Participates in major industry professional associations; subscribes to industry-specific publications. + Collaborates cross-departmentally to participate in the NPDP process. + Understands NPDP and its effect on the business. + Can design product attributes (Search, Experience, Credence) to enable desired customer experience (trial, upgrade, consistent use, loyalty, switching) + Obtains information about product and service linkages with other products and services elsewhere in organization. + Develops procedures for product planning, development, and delivery cycles. + Develops and contributes to an obsolescence plan as it relates to the overall strategy. + Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions. + Authors key strategy documents: strategic plan, annual marketing plan, product launch plans, etc. + Translates the marketing plan to specific marketing activities to carry out the plan. + Able to write key documents: business reviews, marketing strategies, proposals and recommendations. + Generates goal tree, linking customer acquisition and retention goals to business outcomes. + Ties the business goal of the FE to the overall goal of the business. + Understands Hand, Head and Heart Loyalty and which one is appropriate for the FE. + Able to allocate marketing resources appropriately given stakeholder power dynamics. + Understands the executional difference between a customer acquisition and retention strategy. + Understands the costs of acquiring new customers vs. retaining current customers. + Links marketing budget to customer acquisition and retention objectives. + Develops operational customer definitions by stakeholder and by FE + Understands the costs of acquiring versus retaining customers. + Generates alternative category definitions, including a detailed analysis of the implications of each for the FE. + Can make the case for which Big Picture marketing strategy to pursue based on the tradeoffs. + Can estimate the effort needed to target each customer group in all four Big Picture quadrants. + Synthesizes market trends and makes recommendations on sources of volume and strategic focus. + Relates potential opportunity from each strategic quadrant to the FE strategic focus, based on tradeoffs amongst the strategic quadrants. + Understands potential sources of new volume for the FE and the tradeoffs for pursuing each. + Can forecast potential volume for each (4) source of volume. + Assesses the impact of competitive dynamics and points of parity/points of difference through competitive analyses. + Works with a sales strategy for a specific channel, product, and market. + Participates in pricing, timing, leads, and tracking service costs of a specific sales channel. + Prepares existing pricing policies, service standards, and budgeting guidelines. + Presents new channel strategies of various products and customer bases to management. + Assists in the development of sales tools and channel communication. + Develops accurate volume forecasts grounded in an understanding of market and trial dynamics. Prepares forecasts that reflect potential risk and uncertainty. + Assists in estimating sales trends in the market. + Researches key factors, measurements and variables used in forecasting. + Reports on problems associated with sales forecasting activities. + Follows an organization's sales forecasting standards. **What you will need (Required):** + Bachelor’s degree required + 4+ years of work experience required **What you will need (Preferred):** + 2+ years medical device or marketing experience preferred + Finance experience preferred Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role. Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.