ROLES & RESPONSIBILITIES

Summary:

Role: Responsible for  develop and execute marketing strategy throughout the product lifecycle, including; Develop consumer insights, defining the product vision, and develop marketing plans to generate consumer demands. Working closely with sales, finance, regional marketing team and other cross functional teams to deliver Product P&L and market share  goals are met.

Reporting directly to: Associate Marketing Director - PediasureHigh frequency of interaction: Top management, Region, Cross Function, Team and external PartnersWorking location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM city.Subordinate: 1 ABM, 1 brand admin, 1 marketing intern.

Core job responsibilities:

Planning, managing, and executing strategies/programs for portfolio of brand.Positioning portfolio to meet changing needs of markets, consumers, and business objectives.Developing short and long term strategic insights and opportunities from trend drivers and analyses.Establishing strategies for creation of line extensions and new products.Effectively manage marketing, advertising and promotional activities of the product to achieve short and long-term business objectives; including revenue, sales, profit and market share targets.Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance.Interpret research findings and draw appropriate insight based on the results.Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, social media campaigns and website content.Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches.Monitor and report on the productivity of marketing plans and projects.Prepare budgets, reports and forecasts in a timely manner.Participate in annual budget Plan/ Update cycleAchieve forecast accuracy and new products launch KPI targets.Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.Review complaints and suggestions relating to assigned products and develop action plans to address them.Support Business Excellence re-certification and sustain business excellence standards.Effectively communicate with cross-functional teams, upwards and downwards.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

A minimum 7 years in marketing, especially brand management in MNCs, prefer FMCG backgroundExperience in developing ATL brand communication in both traditional and digital based on consumer insightsAt least 2 years at independent brand management position at business scope from 50 Mil USD (optional)

Industry experiences：

Multiple product businessGrowth business/acquisitionMature/declining businessRenewal/turn-aroundLong range PlanningStrategy development, execution, and measurementP&L, budgeting, planning & forecasting, financeRisk-based analysis and decision making, and contingency planningTalent management/developmentSales & distribution skillsRegulatory, QA, legal policies/environment

Position experiences: 

Launch new brands and new products.  Bring innovations to existing brands and products to market.Move from an operational “doing” role to a strategic one.  Achieve results through teams rather than individual effort.Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.Carry brand strategy and P&L responsibility.Possess a track record of tangible results in each role

Core Skill Requirement:

Required Brand Management ExpertiseStage gate analyses/product development processesLaunch recommendationsCustomer, consumer, and shopper insights and understandingCategory dynamicsBrand visioning and positioningProduct branding and messagingComplex pricing strategiesCompetitive bench-marking and strategiesResource acquisition & allocationMarketing spend ROIPromotions, advertising, external agency relationshipsTrade/retail and/or healthcare/institutional marketingMedia relations

Language Skills： English proficient

Computer Skills: 

Able to utilize computer programs such as notes, excel and PowerPoint to compile, build, analyses and consolidate data.

Core Trait/Behavior Requirement:

Excellent interpersonal skillsSelf-starter, aggressive for constant improvementsCapable of timely and fast, accurate deliverablesStrong at adaptability

MINIMUM EDUCATION REQUIRED

Bachelor’s Degree or Above