•Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each
•Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.
•Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email)
•Developing and implementing product commercialization & marketing strategies terials
•Ensuring customer experience is in line with brand image and strategy
•May involve managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI)
领导团队为每个产品组合和品牌制定有效的营销策略。
Lead the marketing organization to execute the aligned strategies with good quality.领导市场部门以高质量执行战略。
Develop a strong organization with good succession plan so as to ensure the team’s sustainability.建立一个强大的组织和良好的继任计划，以确保团队的可持续性。
Effectively use the market data and other infor-mation to identify the growth opportunities or downward risks for established products. 有效地利用市场数据和其他信息来识别现有产品的增长机会或下行风险。Develop and provide strategic commercial inputs to the portfolio strategy and pipeline strategy.为产品组合战略和管道战略制定并提供战略性商业投入。
Apply the strong strategic thinking to determine the allocation of investment to different brands.运用较强的战略思维，确定不同品牌的投资分配。
Own the marketing budget. Use strong sense of ROI to plan and evaluate the marketing activities.掌握营销预算。具有较强的投资回报意识来计划和评估市场活动。
Manage marketing and sales aid/promotional ma-terials and provide necessary training to the Field Sales to effectively use them. 管理市场和销售辅助/促销材料，并为现场销售人员提供必要的培训，以有效地使用它们。Coach the brand managers and Product Managers in identifying the right opportunities for each port-folio and developing clear and executable brand strategy.指导品牌经理和产品经理识别每个产品组合的合适机会，并制定清晰可执行的品牌战略。
Train the sales managers and local marketing man-agers to use the marketing mindset to develop the business plan.培训销售经理和当地市场经理使用营销思维来制定商业计划。
Develop the strong culture of execution in market-ing organization. Follow through the implementa-tion despite of the uncertainties and complexities.在营销组织中培养强有力的执行文化。尽管存在不确定性和复杂性，但要贯彻执行。
Develop the competency of marketing organisation in market analysis, capability of strategic thinking, planning and priority skill, communication skill across the different functions and also with global functions.发展市场营销组织的市场分析能力，战略思维能力，计划和优先级技能，跨不同职能部门的沟通能力，以及和全球职能部门的沟通能力。Get good collaboration with KOLs and leverage KOLs’ expertise and influence to create favourable atmosphere in medical society. 与kol建立良好的合作关系，利用kol的专业知识和影响力在医学界创造良好的氛围。Play the key role to align marketing strategy and activity plan with other commercial functions like sales and Medical departments. 与其他商业部门(如销售和医疗部门)协调营销策略和活动计划。Develop the learning culture and motivate market-ing people to learn new tools and effectively use new technology in marketing activities. 发展学习文化，激励营销人员学习新工具，并在营销活动中有效地使用新技术。Develop people and make good succession plan to ensure the sustainability of marketing organization.开发人员并制定良好的继任计划，以确保营销组织的可持续性。
相关工作经验年限并请详述：10年以上跨国医疗器械公司战略营销和品牌管理经验。医疗保健行业销售经验者优先。
Requirement on educational background: University Degree (BA degree) required; Degree in science, engineering, marketing, or business required.学历要求: 本科及以上学历；理工科、市场营销或商业专业。
Skills & Knowledge 技能和知识：Verbal and writing communications skills in English required. 良好的英语口头和书面沟通能力。Proven track record of working in product management. 产品管理方面的工作经验。Sales experience in the health care industry is an advantage. 医疗保健行业销售经验者优先。Strong organizational skills. 强有力的组织能力。Proficient with basic software programs such as Microsoft Excel, Word, PowerPoint, and Outlook.熟练使用Microsoft Excel、Word、PowerPoint、Outlook等基本软件。Possess a strong customer focus with the ability to manage multiple projects under deadline constraints. 以客户为中心，有能力在期限限制下管理多个项目。Must demonstrate the ability to manage projects and budget while working with team members that are both geographically and culturally diverse. 管理项目和预算的能力，同时与不同地域和文化的团队成员一起工作Ability to effectively communicate with all levels of the organization. 能够与组织的各个层面进行有效的沟通。Ability to prioritize and manage workload. 能够对工作进行优先排序和管理。High self-awareness and able to work in teams cross functionally. 高度的自我意识和跨职能团队合作能力。Typically, an individual contributor with comprehensive knowledge in product management. 在产品管理方面有全面知识的个人贡献者。An important note about employment conditions: "Probation Period Goal Setting" is an attachment to tenants.关于录用条件的重要说明：《试用期目标设定》为不可或缺的附件。
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