Locations: München | Düsseldorf

Who We Are

 

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.
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Attention, please! The members of our Marketing & Communications Team have something to say— every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group's global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

 

As a highly motivated Marketing & Communications (M&C) Senior Specialist Central Europe (CE), your work will focus on topics related to global and local flagship campaigns as well as several practice area topics. In our CE M&C Strategy & Campaigns team, you’ll develop the campaign strategy for your topic areas and will ensure an effective activation and orchestration of global marketing content in the Central European context.

 

You’ll strategically develop and tactically activate your 360° campaigns in close coordination with the

CE Leadership Team, the CE M&C Leadership Team, and global M&C teams. In addition to being responsible for selected campaigns, you will use your specialist knowledge and experience to contribute to the continuous development of our campaigning capabilities and provide active support in expanding our data-driven marketing approaches and advancing the cross-functional way we address our topics.

 

Your main responsibilities will include:

Conceptualizing and implementing content and planning activations for our annually adjusted strategic positioning priorities incl. topic and messaging development, activation planning, implementation responsibility and performance measurementCommunicating and building awareness across our CE markets, with a focus on Germany, in a 360° approach across all internal and external channels and detailing of the guidelines, communication framework, and timelines for suitable channelsCreating and interpreting thought leadership content and editorials in collaboration with subject matter experts and practice group teams, leveraging existing BCG knowledgeConducting analyses and benchmarking in close collaboration with our Marketing Intelligence team to determine the effectiveness of campaignsFunctioning as an interdepartmental contact person for your topics and dynamically developing the cross-functional marketing and communication activities and strategic activations further

 

YOU’RE GOOD AT

You know how to develop and design attractive content and media assets for specific channels and target groupsYou are familiar with BCG’s business priorities, and you are able to effectively present complex topics that require explanation employing audience-appropriate storytelling and other stylistic devicesYou impress with your initiative, high quality standards, motivation, and flexibilityYour competent and professional demeanor wins over internal and external stakeholders, and you can confidently lead them through challenging discussionsYou are flexible, work well under pressure, and you’re extremely reliableYou’re a great team player

What You'll Bring

You have completed an academic degree with a major in marketing or communicationsYou have at least five years of relevant professional experienceYou are familiar with all common business and office tools and have experience in using them for professional communication workYour written and spoken English and German language skills are excellentYou have a good knowledge of the market and a solid understanding of how the (German) media landscape works

Who You'll Work With

As part of the Strategy & Campaigns team, you’ll report directly to the CE Marketing & Communications Senior Director. Your team is part of the broader CE Marketing & Communications team and works closely with the CE Leadership Team and the global Marketing & Communications teams. You and your team will collaborate with other teams throughout the company; they can be different departments, but also function leaders such as Managing Directors and Partners, Marketing Directors, and colleagues within BCG’s Marketing function.

Additional info

WHAT WE OFFER YOU*:

 

GROUP SPIRIT

 

· In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team-building and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

· In the Group, you can be assured of receiving an attractive, competitive, and performance-based compensation package with fixed and variable components.

· We support families with benefits such as bonus conversions for the tax-free subsidization of childcare expenses.

· Every now and then you just need a break. That’s why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program.

· This one’s on us: We’ll cover your commuting expenses up to a maximum amount.

· New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.

· We have your future in mind—covered by our comprehensive insurance and retirement programs.

LEARNING CURVE

· The sky’s the limit? Our broad selection of training and development offers will help you grow day after day.

LIFESTYLE

· Well-being is more than a buzzword for us. That’s why we provide individual support through our Employee Assistance Program and mindfulness offers.

· Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking.

· Need a pick-me-up? You’ll be happy to hear that free beverages and snacks are provided at all of the Group’s offices, in addition to food vouchers for use with participating partners.

 

*Benefits may vary by location.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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