**Job ID:** 4994 Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership. **Reports To:** Senior Manager, National Media (Writing) **Position Summary:** We are seeking an experienced and strategic Marketing Manager to join our Digital Marketing team to support Newell’s portfolio of brands within our Writing category. The successful candidate will have a proven track record in managing and optimizing Paid Media programs, specifically across digital channels. This role demands a strategic mindset, strong analytical capabilities, and a comprehensive understanding of the digital advertising ecosystem. The ideal candidate is inquisitive, proactive, data-driven, and a critical thinker who continuously seeks innovative and effective advertising capabilities to enhance engagement and drive incremental ROI throughout the customer lifecycle. **Key Responsibilities:** + Develop and execute comprehensive digital marketing startegies across all writing brands with a heavy emphasis on Paid Social, Paid Search, and Programmatic channels + Collaborate with our external agency to deliver holistic media plans structured to accomplish and meet brand KPIs + Oversee campaign optimizations and ensure they are being reported back to Brand Management + Monitor flighting, spend, and performance on a regular cadence + Work closely with Influencer and Engagement teams to effectively plan and pace UGC/Influencer assets and activity + Assist in leading and mentoring a cross-functional marketing team + Set and update clear performance expectations and regularly review progress + Implement and oversee ongoing A/B tests for ad copy, targeting strategies, landing pages, and bidding models to improve conversion rates and overall campaign efficiency + Collaborate with Martech and Analytics teams to ensure precise and streamlined tracking of user attribution throughout the entire purchase funnel + Collaborate with Brand Management, DTC and Creative Design teams to build customer-facing messaging that aligns to the brand’s positioning and priorities + Keep up-to-date with the latest trends, tools, and changes within our industry. Evaluate and test new strategies to ensure the organization remains competitive + Leverage both internal and external teams to develop data-driven optimization opportunities; build business cases for support with defined expectations **Required Experience/Qualifications:** + 4-year college degree + 5+ years of Agency or Brand experience, hands-on-keys experience is preferred + Experience working with partners such as Google, YouTube, Meta, TikTok, Snap, Pinterest, Hulu, Amazon, and Walmart + Working knowledge of digital marketing KPIs and ability to optimize based on relevant performance and brand priorities + Experience tracking and managing paid media budgets + Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change + Exceptional time management skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities. + Demonstrate critical-thinking and problem-solving skills + Exceptional verbal communication skills, with the ability to present ideas clearly and confidently to internal teams, stakeholders, and external partners + Take initiative & has a passion for winning Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.