Job Description

#Business Excellence

Location: Shanghai, China

Reports To: Lead of Campaign COE, Digital Marketing Excellence

Job Summary:

As the Manager of Campaign COE, you will do centralized management and governance activities, from campaign planning, execution optimization to campaign effectiveness analysis, for our company China omnichannel campaigns with BU strategic brand teams. You will develop and communicate the best practices, drive cross-functional collaboration, and ensure compliance with regulatory standards, while generating campaign effectiveness insights to achieve business objectives in China’s dynamic market.

Key Responsibilities:

- Campaign Strategy & Plan: Enforce company campaign plan framework and provide necessary coaching to BU brand teams during campaign planning and design. To ensure the campaign plan w/ measurable goals and can reflect brand strategy;

- COE Operation: Develop standardized frameworks, templates, and metrics to streamline campaign planning, execution and measurement across teams;

- Cross-Functional Collaboration: Partner with BEBP, BU brand team, BU sales teams, IT, and external agencies to ensure cohesive and compliant campaign delivery;

- Data-Driven Optimization: Analyze campaign performance to derive actionable insights (customer, channel, content) and refine strategies;

- Market Intelligence: Monitor industry trends, competitor activities, and technological advancements to maintain competitive edge of omnichannel excellence;

Qualifications:

- Education: Bachelor’s degree in Marketing, Business, Digital or related field; MBA or advanced degree preferred;

- Experience: 5+ years in marketing or digital marketing, proven track record in leading cross-functional campaigns;

- Data Analysis: Capable to process and do data analysis with campaign data, for insightful findings;

- Language: Fluency in English and Mandarin;

- Great communication skills and cultural leadership, Resilience and growth mindset

Key Competencies:

- Strategic thinker with strong analytical and problem-solving skills.

- Leadership ability to inspire teams and manage stakeholders.

- Innovative mindset to drive business transformation, embracing digital and AI

- Detail-oriented with a commitment to delivery with quality.

Why Join Us?

- Impact: Drive omnichannel transformation in a leading MNC, shaping healthcare engagement in China

- Growth: Access to global resources, cutting-edge tools, and professional development.

- Culture: Collaborate in a diverse, inclusive environment that values innovation and ethical practices.

R350449

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

No Travel Required

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

n/a

Required Skills:

Brand Equity, Brand Strategy, Business Management, Business Transformation, Campaign Management, Communication, Content Publishing, Content Writing, Cross-Functional Teamwork, Customer Service, Digital Marketing, Interdepartmental Coordination, Management Process, Manufacturing Compliance, Marketing, Marketing Campaign Optimization, Market Intelligence, Measurement Analysis, Organizational Management (OM), Professional Development, Stakeholder Relationship Management, Technical Advice

 Preferred Skills:

Job Posting End Date:

09/30/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R350449