Head of Marketing
EF Education First
Head of Marketing Paris OfficeAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams. Are you ready for a dynamic role in a truly international environment? Are you passionate about digital marketing and strongly goal-oriented? As the Head of Marketing you will be at the heart of our mission to connect with more learners, working in a dynamic atmosphere while shaping our digital future. In this role, you will have the opportunity to:Unleash your creativityAnalyze dataDesign targeted campaignsThe everyday working language in our Paris office is French, however, this role requires excellent command of the English language as well to communicate with Global Leaders and Stakeholders. Full fluency (speaking, reading, writing) in both languages is required. Please submit your CV in English. CVs in French will not be considered. Your key responsibilities will include: You will drive a high-performing marketing team and own the marketing strategy, balancing performance marketing, brand storytelling, and offline activation to drive demand and revenue growth. Manage a team of 10+ marketers, fostering a culture of growth, creativity, performance, and data-driven decision-makingDevelop and execute innovative digital strategies to enhance brand awareness and engage our audience in new ways.Manage paid campaigns, SEO/SEM, email marketing, and social media to turn traffic into leads and followers into brand ambassadors.Work closely with product, sales, and global marketing teams to align your vision with our objectives.Use data to measure performance, refine strategies, and exceed expectations.Ensure our content and messaging resonate with the local audience while maintaining the brand’s global identity.Oversee marketing budgets, ensuring optimal allocation of resources.Collaborate with agencies, media, and influencers to expand our reach.Stay ahead of market trends, customer feedback, and competitor actions.Organize events, webinars, and sponsorships to bring the EF brand to life.Define and execute a full-funnel marketing strategy that combines performance marketing, brand building, and offline activations to drive business growth.Own the lead generation and customer acquisition strategy, ensuring an optimal marketing mix across paid digital, organic, brand, and partnerships.What we are looking for: 5-10 years of experience in marketing, both digital and offlineMinimum 5 years of experience leading a teamPassionate about marketing and cutting-edge concepts in digital marketingData-driven and results-oriented – you love both spreadsheets and creative ideasA natural leader, you are comfortable in a dynamic and collaborative environmentExperienced in creating engaging campaigns and generating leadsStrong understanding of the French digital marketProven ability to lead multi-channel marketing strategies (performance, content, CRM, social, offline, and brand activations).Strong analytical mindset, able to connect marketing activities to lead generation and revenue impact.Experience in high-growth, competitive industries (e.g., travel, education, consumer services).Deep understanding of the French media landscape, including digital, influencer marketing, and traditional media.Fully fluent in French, used daily in the officeFully Fluent in English, required for global meetings What EF offers: Work in the heart of Paris Opportunities to travel internationallyDiscounts on EF programs for Staff and Staff Friends and FamilyFree use of EF Hello: a premium Language Learning AppTuition Reimbursement for continued EducationBe part of a mission-driven company that transforms lives through educationTeam events, kick-offs, and Holiday Parties At EF Language Abroad we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. Ready to open the world through education? Apply now! About EF Education First Openness to the world and cultural understanding are key qualities for a successful journey. Since 1965, we have helped millions of learners travel, discover new cultures, and live unique experiences.Our immersive educational programs—focused on languages, travel, cultural exchange, and academic learning—turn dreams into international opportunities.By joining EF, you become part of a multicultural community active in over 50 countries, with hundreds of schools and offices worldwide. Our mission is to open the world through education. No matter your background or passions, we welcome you and hope you will share this vision with us.EF is proud to be an equal-opportunity employer, committed to inclusion and belonging, regardless of origin, gender, age, religion, parental status, identity, or experience.Founded in Sweden in 1965, EF has schools and offices around the world, with regional headquarters in Boston, London, São Paulo, Tokyo, Zurich, and more. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.
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