Amsterdam, NLD
12 hours ago
Global Programmatic Director
**Company description** **Who Are We?** At Publicis Groupe, we work based on the needs and desires of our clients. We operate as one organization under a single P&L, integrating our specialties such as creative, media, technology, data, and production. This enables us to offer tailor-made solutions to our clients – both locally and internationally. We work in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools. In doing so, we deliver integrated, creative marketing and technology solutions that stand out in quality, speed, and cost-efficiency. **Overview** The programmatic director is a crucial senior role responsible for overseeing the strategic growth and development of several accounts within the programmatic team. You will be a trusted advisor to senior clients and colleagues within the agency, working closely with the programmatic team lead. Together you will work on setting client business goals and developing the strategic direction of the programmatic team. Your main objectives will be to ensure that clients successfully meet their programmatic campaign goals while driving revenue growth across the accounts you manage. **Responsibilities** + Operational Excellence: Ensure the delivery of high-quality programmatic campaigns through accurate planning and optimization. Continuously assess processes in line with platform changes and industry updates. Develop and maintain best practice guidelines to enable the team to deliver excellence from planning through to optimization, reporting, and financial reconciliation. + Media Planning Excellence: Support a team of channel specialists to create innovative media plans and deliver campaigns across various programmatic platforms. Champion best-in-class approaches to campaign delivery, strategy coordination, communication, and innovation. Challenge data partners based on team and client feedback to drive results and create privacy-first solutions to client business challenges. + Client Sophistication: Drive product innovation based on client needs. Foster a test-and-learn culture, delivering on DSP diversification and transformational approaches. + Partner Management: Develop and maintain strong relationships with local and global vendors in all relevant markets. + Commercial Strategy: Offer media solutions in online display, video, YouTube, and BVOD media via self-serve platform trading. Promote Publicis Media’s in-house solutions to drive revenue growth. + New Business: Represent programmatic expertise in new business pitches as required. **Qualifications** **Who Are You?** + 5+ years of experience in a digital agency, specializing in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem. + Deep understanding of the digital advertising ecosystem (Adservers, DSPs, SSPs) and the European media marketplace. + Ability to provide consultative advice to large-budget advertisers on programmatic campaigns, attributing value to cross-channel marketing outcomes. + Strategic expertise in identifying and delivering commercial growth, including new revenue streams. Translates high-value client business strategies into actionable team outputs. **Additional information** **What Can You Expect from Us?** + A team where your skills and talents are fully utilized, and where you’ll learn a lot from experienced colleagues; + A versatile role with plenty of learning and growth opportunities; + Various training and development possibilities; + A competitive salary with excellent secondary benefits; + A super fun office where you can bring your dog, featuring a beautiful terrace and our very own bar on the 6th floor; + Delicious lunches and drinks (Thirsty Thursdays and Friday drinks); + The _Work Your World_ program: the opportunity to work from anywhere in the world for 6 weeks a year; + Discounts on ClassPass, a bike plan, and a clothing repair service + A work environment where everyone feels heard, valued, and respected. **Are you excited after reading this? Send us your application and CV, and you might soon join us at Wilgenweg in Amsterdam. We look forward to meeting you!**
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