Company description Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology. Overview Defining and creating the content for the client. Assisting with the creation of monthly content calendars. Responsible for daily SEO reporting. SEO Optimization and Planning. Researching industry leading content from competitors. Responsible for ensuring best practice implementation for all content across the sites. Writing on-page copy for site optimizations. Monitoring SEO tools to ensure optimum performance and reporting on content performance. Work effectively with other teams to ensure an integrated approach. Manage the expectations of both internal and external stakeholders. Keep up to date on current Content and Content Marketing updates through continuing education. Keep pace with SEO, search engine, social media, and internet marketing industry trends and development. Qualifications BA/BS in marketing, communications, journalism, or Languages preferred Strong command of English and Arabic – Additional languages are a pyears 2 years’ experience as a copywriter or within SEO focused roles Knowledge of SEO best practices and ranking strategies Excellent research skills Exceptional writing and editing skills with a knack for storytelling Lethal combo: Detail-oriented paired with analytical thinking Experience with the latest toolsets including digital analytics, web data (BrightEdge, SearchMetrics, Google Analytics, Omniture, Google Webmaster Tools) link research tools (Majestic SEO and Ahrefs) Additional information R-2547 P-2859