WHY CRACKER BARREL
What is it like to work at Cracker Barrel? It feels like...
Care beyond the table At Cracker Barrel, we are a team. From the moment you join Cracker Barrel, you should feel cared for, confident in your role and like you belong.
Opportunities to fill your cup Here at Cracker Barrel, we believe in providing opportunities for growth and development and setting you up for success within our walls and beyond. From day one, you'll have hands-on, role-specific training and the ability to engage in peer-to-peer learning.
A warm welcome For five decades, we have focused on creating a Pleasing People® brand that inspires a home away from home feeling for each other and our guests. We work hard to inspire a sense of belonging that continually motivates our teams from the newest to the most tenured employees.
Serving up the care and career you crave.
WHAT YOU'LL DO
Is responsible for creating visually appealing and engaging email marketing campaigns. Will collaborate with marketing teams to understand campaign goals and design email templates that align with the brand's visual identity. This role will also ensure that the emails are optimized for deliverability, readability, and user experience.Design and create visually appealing and effective emails and campaigns that align with the brand's messaging and goals.Collaborate with the marketing team to understand the target audience and create email designs that resonate and drive response.Ensure all email designs are mobile-responsive and compatible with various email clients and devices.Manage email design projects, comp reviews, feedback, prepare and optimize assets, pass-off to Salesforce.Collaborate with copywriters and marketing team to ensure brand consistency across all marketing channels.Stay up-to-date with design trends, email best practices, and new technologies to continuously improve email designs and performance.
WHAT YOU'LL NEED
Experience and Education:
Bachelor's degree in Marketing, Graphic Design, Communications, Business, or related field (or commensurate experience) required.3+ years proven email design experience,Highly proficient in Figma, as well as Photoshop and Illustrator,Knowledge and Skills:
Understanding of HTML and CSS (however coding is not required)Working knowledge of Workfront for project management and comp reviewsMust be able to prepare optimized assets, animated GIFs, and supporting graphics for email campaigns.Understanding of top email clients and their design limitations, as well as potential rendering issues such as: light/dark mode, file sizes, font rendering, supported file formats, etc.Knowledge of email marketing best practicesAble to create stellar responsive designsAttention to detail and pixel-perfect designAble to work with tight deadlinesStrong communication skills and team player attitudePortfolio with recent samples of email campaigns
WHAT'S IN IT FOR YOU
Compensation and Bonuses: Competitive Annual Salary | Annual Bonus Opportunities
Care for Your Well-being: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Growth and Development: Business Resource Groups | Tuition Reimbursement | Professional Development
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
Even More to Look Forward to: 35% Discount on Cracker Barrel Food and Retail items
ABOUT US
For more than 50 years, we have committed to serving up a sense of warmth and hospitality across hundreds of stores across the country. We believe in providing opportunities for growth and development for our 70,000 plus team members and take pride and comfort in that enduring Cracker Barrel hospitality. It's something our employees and guests can count on now and into the future as we welcome new employees, guests, and experiences. Just like uncovering a delightful find in our stores, there is potential for discovery and fulfillment in every job at Cracker Barrel.
PURSUE THE CAREER YOU CRAVE - APPLY NOW
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.