São Paulo, BRA
14 hours ago
Digital Marketing Analyst
**Job Description** **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities **How you will contribute** You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns. **What you will bring** A desire to drive your future and accelerate your career and the following experience and knowledge: + Delivering results + Marketing preferably in the fast-moving consumer goods sector + Our brands and business with a clear understanding of our consumers + Delivering results autonomously and influencing stakeholders + Analytical skills and a creative mindset—a balance of commercial and strategic acumen + Presenting a story in an inspiring and convincing manner + Project management from design to completion with an action orientation **Main Responsibilities:** + Coordinate Snack Talk, our always-on content hub for Mondelēz’s main brands. + Support the development of owned channel strategies (social media) for the brands. + Create agency briefings and oversee the execution of content plans. + Act as a liaison between marketing teams and agencies, ensuring integrated planning and high-quality deliverables. + Organize management processes and routines for Snack Talk, ensuring operational efficiency. + Serve as the main point of contact for social media governance processes, platform management, and social listening. + Conduct analyses and develop performance reports (monthly and annual) for always-on content, to be shared with local and global leadership. + Support the implementation of the Consumer 1st Party Data strategy, including lead generation campaigns, data activation, content, and owned-site management. + Assist in the implementation of Generative AI and automation technologies for creativity and content. + Collaborate with technology, privacy, and marketing teams, both local and global, to ensure synergy and compliance in digital initiatives. **Technical Requirements:** + Knowledge of social media analytics, publishing platforms, and social listening tools + Desirable familiarity with 1st Party Data strategies and Martech + Fluent or advanced English We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure the representation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic-Racial, Women and LGBTQIAP+, in addition to being part of MOVER – Movimento pela Equidade Racial. Mondelez International is attentive to the future of work and values ​the wellbeing of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week. No Relocation support available Business Unit Summary **Mondelēz Brasil is Mondelēz International’s fourth largest operation in the world, with approximately 7,500 employees proudly producing, selling and distributing some of the most beloved brands of chewing gum, candies, powdered beverages, cream cheeses, chocolates, cookies and desserts in Brazil. We make the Brazilians’ favorite products such as Bis, Lacta, Oreo, Club Social, Sonho de Valsa, Trakinas, Trident, Halls, Royal, Tang and many others. We are truly part of the lives of Brazilians: You can find our mouth-watering products in more than 700,000 points of sale and we are present in more than 92% of Brazilian homes. Our factories are located in Vitória de Santo Antão, in the state of Pernambuco, and Curitiba, in the state of Paraná. We are also home to one of the company's 11 technology centers around the world, responsible for research and development, so we can continue to create new and innovative products, offering the right snack for the right time, done in the right way.** Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. **Job Type** Regular Brand & Portfolio Management Marketing At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity! Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
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