Role & Responsibilities:
General
• Follow Global brand guidelines and creative intents to execute marketing collateral including web/ digital/ retail assets, and videos for seasonal GTM stories.
• Understand and adapt seasonal campaigns and art directions for local executions for online and offline.
• Adapt global creative assets for APAC needs and integrate them whenever necessary.
• Create local assets as briefed by market needs and functional leads.
• Review market local created contents.
• Support APAC &markets GTM event design and sales meeting event design
• Special art requests from markets.
Asset Management
• Ensure all copyrights (images, ads, artwork...) are always covered and that assets are used accordingly.
• Organize and upload assets to internal sharing platform at regular basis to always ensure artwork availability.
Working partners
• Global Creative team
• Global marketing team
• APAC marketing team
• APAC product team
• Markets marketing team
• Markets VM team
• Omni channel team
• External agencies
Competency Requirements :
Behavioral Competencies -
(Please refer to VF guiding principles)
• Bold and creative thinking
• Understanding of Skateboarding or any other action sports
• Team player and the ability to work independently
• Strong communication skills
• Able to work under pressure with multiple tasks simultaneously while meeting tight deadlines
• Enthusiastic and pro-active person
Functional Competencies –
List down specific set of functional skills required to perform in this role
• Knowledge of Design software such as Adobe, lnDesign, Illustrator a must;
• Knowledge of 3D design software will be a plus, Sketchup or 3D max.
Experience
• A deep understanding of the Vans brand and the action sport/lifestyle industry
• 3+ years of experience in graphic design/ advertising /interior design
Academic Qualifications
Minimum Degree Held: Graduate level - preferably Design or Art focused degree
Language Proficiency:
• Mandarin
• Fluent in English is a must (both written and spoken)
• Other languages would be a plus, but not necessary.
R-20250505-0001