Elizabethtown, NC, 28337, USA
3 days ago
Channel Marketing & Content Lead
We are seeking a **strategic, creative, and digitally savvy Channel Engagement & Content Development Lead** to drive the creation of compelling content and support high-impact marketing initiatives across our global brands— **Dynapar** , **Hengstler** , and **Specialty Product Technologies (SPT)** . In this highly collaborative role, you will develop and execute content that fuels demand, enables sales, and strengthens relationships with both direct customers and our distributor network. You will work closely with product teams, technical writers, and the Marketing Director to ensure our messaging is not only technically accurate but also optimized for SEO, conversion, and engagement. With content serving as a cornerstone of our competitive strategy, we’re looking for a marketer who is equally comfortable writing persuasive copy, collaborating across departments, and using AI tools to scale and accelerate our marketing efforts. You’ll also play a pivotal role in co-branded distributor marketing—an increasingly vital growth lever for all our brands. **Content Strategy & Development** + Own the creation of high-quality marketing content including collateral, white papers, sales tools, website resource center assets, and digital campaign materials. + Translate complex technical product details into compelling content for both distribution partners and end users across industries. + Ensure all content aligns with brand voice, SEO best practices, and strategic messaging priorities set by the Marketing Director. **Channel Marketing & Distributor Support** + Support the execution of co-branded campaigns and channel marketing programs across regions and industries. + Serve as a key contact for distributor content requests, providing timely, relevant, and on-brand materials. + Identify opportunities for scalable distributor enablement content that drives shared growth. **Collaboration & Alignment** + Partner with product managers, technical writers, and field sales to generate impactful content that addresses real-world customer needs. + Align closely with the digital marketing team to ensure content contributes to SEO, lead generation, and brand awareness goals. + Champion the use of generative AI and other technologies to streamline content production and stay ahead of the competition. **Qualifications:** + Bachelor's Degree in Business, Marketing, or Communications is preferred + 3–5 years of experience in content marketing, technical writing, or channel marketing within a B2B or industrial environment. + Proven ability to develop engaging content across a range of formats and audiences. + Strong understanding of SEO principles and how they inform content structure and strategy. + Experience supporting distributor marketing or working within a multi-channel sales model is strongly preferred. + Comfortable leveraging AI tools to enhance content creation and workflow efficiency. + Excellent project management and communication skills with the ability to handle multiple deadlines in a fast-paced environment. + Collaborative mindset with a passion for supporting both internal teams and external partners. **What We Offer:** + A fully remote role with a global scope. + The opportunity to shape content strategies for industry-leading brands. + Collaborative work environment with cross-functional teams and leadership visibility. + Professional growth opportunities within a dynamic and innovative company. **Fortive Corporation Overview** Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth. **About Dynapar** Dynapar offers the world's broadest range of encoders, resolvers and accessories for motion feedback control. For 50 years, the four brands of Dynapar have been providing innovative, customized system solutions for virtually any heavy-, industrial, servo- or light-duty application. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com. **Pay Range** The salary range for this position (in local currency) is 56,900.00 - 105,700.00 The salary range for this position (in local currency) is 56,900.00 - 105,700.00 We are an Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
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