Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

To lead the marketing function and cross functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans, achieving defined metrics and reaching annual sales target by optimising the use of promotional resources once marketing authorisation granted.

Supervisory Responsibility

1 Senior Brand Manager1 Brand Manager reportLeadership of x-functional launch brand team

Brand Leadership

Lead the matrix team’s development and execution of the brand plan that aligns to the global strategy while adapting to local insights and dynamicsRepresent UK Affiliate with Global and Area marketing teamsCommunicate strategy and performance to senior local and global leadershipResponsible for marketing budget allocation and overall budget management

Team Leadership

Lead the marketing function including, personal development, performance managementCreating a x-functional team culture where the AbbVie way of working can flourishCoaching associates to become the best versions of themselvesDeveloping associates with stretch in-role assignments to build skills and experienceExecutive presence to be able to influence cross functionally and deputise for Business Unit Manager where needed

Strategy Formulation

Explore known unknowns with market research that provides meaningful insights to solve challengesSynthesis of data into insights to determine brand strategyLead the brand strategy formulation using complicated, diverse data sets and in collaboration with the x-functional teamTell the story and ‘sell’ the strategy and ambition to the organizationBe the expert on the brand, having a detailed understanding of product and indications, therapeutic area, NHS ecosystem and brand performance data

Execution

Developing and executing brand strategies with innovative solutions to the complex ecosystem barriers to customer value.Responsible for recommending strategic courses of action aligned to the brand plan and current performance against KPIs.Develop and maintain long-term customer relations with key external stakeholders, including external experts, and advocacy groupsDeliver operational excellence across the brand plan matrix, including the definition and refinement of brand KPIs and delivery against these

Innovation

Evolving the operating rhythm, strategy and capabilities of the x-functional team by bringing the latest technology, patient and customer insights into the brand team
Qualifications

Demonstration of a high learning agility and emotional intelligence

Strategic ability: synthesis of insights from data and tell the storyObsession with insight driven decisionsDemonstrate an understanding of the challenges faced by our customers and patients and responding to thisCapability to lead a cross functional team and excel in a matrix environmentThe mindset to set ambitious goals and then innovate to achieve thisExecutive presence, being able to operate effectively with varying levels of seniority and deputise for senior leadersAble to coach, manage and lead through line management and through influencing where there is no direct authorityEvidence of prioritising decisions and activities to ensure efficient use of resources and address critical issues impacting the brandChallenging the status quo to improve the ways of working and improving customer valueExperience solving complex ecosystem barriers to drug usageRelevant strategic and operational experience and proven track record of successDemonstrated passion for marketing and strategy i.e. completed projects, further education

Behaviours:

High EQ & self-awarenessPeople focused collaborative leaderCurious learner mindsetExcited to lead the x-functional collaboration to solve a complex challengeMotivated by dermatologySelf-starter entrepreneurship
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html