PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Support the translation of the BU vision and strategy into a Go-to-Market (GTM) strategy considering market, account, and consumer insights. Assist in the execution of the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Support business conversations with markets and accounts.

KEY RESPONSIBILITIES 

GTM MERCH / SEGMENTATION

Support the execution of short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities Assist in building category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets Assist in building and executing the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING                               

Assist in executing the BU GTM strategy that creates demand and drives market share growth Support building and handing over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP) Assist in building useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts  Support the delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION      

Assist and support the management of all business conversations for specific category areas / divisions (e.g., FTW, APP) with markets and accounts Assist and support the management of the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a Global side, orchestrate the communication and drive follow-ups Assist and support the management of market / account facing milestone meetings for specific category areas (e.g., FTW, APP) Support to manage and track the implementation of seasonal GTM plans towards markets and channels 

 KEY RELATIONSHIPS 

Category Creation & Marketing Market Category team

KNOWLEDGE, SKILLS AND ABILITIES 

Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.) Fluent in English. An additional European language is an advantage. Attention to detail Pragmatic problem-solving mentality Good presentation and communication skills Balanced, resilience and collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS 

University degree or equivalent education required First experience & foundational understanding in retail, merchandising, buying, or eCom Experience in cross-functional and collaborative environment (matrix organization) is a plus