Seoul, KOR
1 day ago
[Vision Care] Marketing Manager - Specialty
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com **Job Function:** Marketing **Job Sub** **Function:** Product Management **Job Category:** People Leader **All Job Posting Locations:** Seoul, Korea, Republic of **Job Description:** **About Vision** Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech **We are searching for the best talent for** **Marketing Manager – Specialty** **to be in** **Seoul.** **Purpose:** Since debuting the world’s first disposable soft contact lens in 1987, J&J Vision Care has been helping patients to see better through ACUVUE® soft contact lenses. Serving more than 60 million patients a day across 103 countries with its eye health portfolio, ACUVUE® is the worldwide leader and #1 contact lens category leader in Korea. Specialty Marketing Manager, Vision Care Korea, has a key strategic leadership role within the Vision Care Korea Marketing Team, serving as the steward for the Specialty Category for ACUVUE® brand in Korea. Specialty category is the key growth engine for ACUVUE® brand, and the brand holds solid market leadership in Specialty category, having been solid no. 1 brand over the years. Specialty Marketing Manager sets category strategy for Astigmatism and Presbyopia, strengthens ACUVUE equity within Specialty pillar and builds assets and capabilities that leverage the size, scale, and synergies of the ACUVUE® portfolio. As the steward of Specialty category, Marketing Manager is responsible for building brand connections with consumers, patients, eye care professionals and channel customers. Additionally, Marketing Manager is responsible and accountable in driving the overall Johnson & Johnson Vision Care equity in the market, elevating our role in the overall eye healthcare in Korea. **You will be responsible for** **:** + Direct critical processes related to marketing plans, portfolio management and development, market research, new product launches, campaign development, marketing/portfolio performance tracking, and multi-channel marketing. + Accountable for MTM (metrics that matter) – acquisition, activation and retention – from precision /performance marketing, digital/ social and CRM, and content development across all consumer/patient and professional touchpoints. + Deliver an integrated, end-to-end ACUVUE® Specialty Experience that is consumer/patient and customer-centric which drives category growth, increases penetration and delivers sustainable competitive advantage + Achieve business plan objectives of sales, market share, net income, gross profit, inventory and price on an annual basis. Manage expenses within budget. Increase category leadership position in the market. + Partner closely with Sales and Commercial Operations & Strategy (COS) teams to gather input on customer needs and ensure strong alignment on marketing and commercial plans. + Responsible for leading monthly sell-out building block planning meetings and marketing section of quarterly Sales conferences (POA). Ensure frequent and efficient communications with Sales, COS and PED teams regarding category strategies, product launches and other key initiatives. + Work closely with Marketing Director and Finance to develop and execute effective business plan focused on driving sales and market share growth and profitability. Deliver results through cross-functional collaborations with key business partners, including field sales organization and other key regional and global stakeholders. + Expected to demonstrate commanding marketing-thought leadership and build strategic partnerships with agencies and local, regional cross-functional teams to drive strategy, precision and data analytics and innovation for execution excellence. + Other responsibilities include fostering high-performance, talent development and contributing in building marketing competency in Korea Marketing team. + Perform other related duties as assigned by Marketing Director and General Manager. + Report to Marketing Director **Qualifications / Requirements:** + Bachelor’s degrees and above. + A minimum of 12 years of progressive marketing experience in consumer, consumer healthcare, and/or medical devices. A minimum 7 years of CPG marketing experience is required. Experience in Trade Marketing and/or Sales is a plus. + A proven track record of marketing experiences including consumer and professional marketing, social and digital marketing, brand equity building, data analytics, insights generation and agency management is required. + Demonstrated ability to influence cross-functional and senior management to impact decision-making is required. + Outstanding and clear communication skills; ability to think strategically and analytically to understand complex or ambiguous problems or issues and articulate solutions/recommendations clearly and concisely. + Strong project management skills and outstanding goal-setting/delivering specific, measurable objectives, strategies and measures (OGSM) + Agile and able to adapt across range of situations, strong change management capabilities + Strategic business partnership: cross-functional leadership, understanding of organizational dynamics, impact and influencing skills + Proactive, positive & innovative mind. Good inter-personal relationship. + Business and financial acumen + Fluent English communication (Writing & Oral) ability **Legal Entity** MedTech **Job Type** Regular **Application Documents** Free-form resume AND cover letter is required (in Korean or English). **Application Deadline** Open until the position is filled. **Notes** + Preference will be given to individuals subject to national veterans’ benefits and persons with disabilities upon submission of relevant documents as per applicable laws. + Only candidates who pass the resume screening will be notified individually. However, notifications may be delayed due to company circumstances. + If any false information is found in the application documents, the hiring may be canceled even after the offer is confirmed, and future applications may be restricted. + Submitted documents will not be returned and will be deleted upon request.
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